DC Google Merchant Center Plugin for nopCommerce

What is Google Merchant Center

This tool pushes your data to Google Shopping and automatically creates the Google Shopping ads.

• Upload your product data to Google Merchant Center, and let millions of shoppers see your online and in-store inventory via Google Shopping
• Google Merchant Center is the first step to featuring your products in Google Shopping campaigns
• Give shoppers a second chance to buy:

Remarketing ads pull from your Merchant Center feed to show shoppers the products they’ve already viewed on your site. You can also add custom messaging to help jog their memories — and close more sales

• Promote what you’re selling in-store to nearby shoppers - Local inventory ads use your store product data in Merchant Center to show up-to-date pricing and availability

What is Google Ads Shopping

Google Shopping is what consumers see on search results when searching for products – Google Ads provides a list of items, price and availability.

• Product Listing Ads appear on google.co.uk search results in the commercial unit and on the right-hand bar with other ads
• Shoppers can compare products and make purchases directly from your website or shop
• Product Listings Ads are featured across multiple screens and applications. Reach customers wherever they are on mobile and tablet devices

Features

• Real time upload of product to Google Merchant Center.
• Easy installation and setup. Once linked to your Google Merchant account, no further admin tasks are required to keep products up to date.
• Simple mapping of nopCommerce categories to Google Shopping Categories. No need to map each product, simply map your categories instead.
• Ability to set a specific Google category for individual products if required.
• Background tasks ensure no products expire from your Merchant Center by automatically refreshing products as they near Google's 30 day expiration time.
• Fully integrated nopCommerce plugin.