Microsoft Partners can benefit from big financial gains and happier customers through selling well implemented Microsoft Dynamics® 365 Business Central systems to their existing base. Despite the massive opportunity, it is not necessarily as easy as quickly upskilling a couple of consultants. Don't worry, Dynamics Consultants are here to help!
The Business Central Opportunity
- Only 1% of the M365 marketplace has been penetrated with Dynamics 365.
- Dynamics 365 is seeing 35% YoY growth.
- The license value compared to Microsoft 365 is high.
- As Dynamics 365 Business Central covers every area of a business’ operations, it will also improve customer loyalty.
What's Business Central?
Microsoft Dynamics 365 Business Central is the leading ERP solution from the software giant aimed at the SMB market. With financial management at its core, Business Central helps to run every area of a company’s operations, including stock, warehousing, manufacturing, service management and more.
The flexibility and high level of configuration available means that it is perfect for most businesses. However, this means that Business Central is a difficult product to add to your portfolio. Luckily, there is a solution!
A Packaged Implementation
We have a partner to partner opportunity to help Microsoft business applications partners add Business Central to their offering. Dynamics Consultants has a packaged and modular implementation of Business Central, meaning we can provide implementation of the product working on a lead referral or white label basis.
• Perfect for companies growing out of basic finance software or have disparate systems
• Flexible to grow with their business
• Standard Business Central product
• Fast implementation
We call this Accelerated Business Central.
Pre-configured setup
1 to 1 Online Training
After Sales Support Desk
Need a more in-depth implementation?
For those customers that require an engineered to order solution, typically larger customers who are moving from outdated or feature lacking ERP solutions, we are still able to help. For customers that need more than Accelerated Business Central, we are able to provide a full remote implementation, for which you would receive a referral fee as part of our agreement.
How Do You Sell Business Central?
Business Central, by its nature, is a very difficult product to sell and implement. Because you are dealing with every area of a business, from management, to finance, to sales, to operations and to aftersales support, the depth of knowledge of both industry and functionality is a lot to take on, and thus a massive investment. Through our Partner to Partner scheme, we provide different levels of services and offerings to help partners to add Business Central to their portfolio.

Marketing Assets
Market to new prospects and to your existing clients with ease, using our pre-prepared marketing campaign. Utilise web content, email campaigns and video demos to attract Business Central customers. We will then provide the sales and implementation services whilst the user remains your customer.

Sales & Marketing
If you would like a more in-depth involvement with the Business Central project, you can become a Sales and Marketing partner. We will provide you with templates, tools and training to help you to market and sell ABC implementations. We will then provide the implementation services, but you retain the full relationship with the customer.

Implement Your Projects
For the partner that wants to invest in taking on Business Central as part of their products AND services, Dynamics Consultants can partner with you as a Business Central mentor, providing guidance on top of the sales and marketing training. This will help you to supply ABC projects directly to customers, either as your end goal or as a stepping stone to becoming an independent Business Central partner.
Watch the latest P2P event
We recently held an event with Microsoft to present the benefits of a partner to partner relationship, as well as the Dynamics Consultants offering.
Please feel free to watch the recording to find out about all of benefits.
Click on the following link to register an interesting in the next event.