Mobile Search

Mobile Search is the New Priority for Google

Tom Jenkins Tom Jenkins
05 June 2017

Google is Going Mobile First

Although it isn’t unexpected, the big news from Google at the end of last year is that they are splitting their search index – prioritising mobile indexing over desktop websites to better provide information to the end user.

This is big news as the decision made by Google will affect all of us. If your website does not conform to the mobile standards set by Google, you may find that your website gets left behind.

Google are going mobile first with their split index

More mobile users means that Google need to prioritise the search index

Mobile is Taking Over

Google’s recent study reveals that roughly 40% of people search only on a smartphone. Which is part of the reason Google have made the switch to prioritise mobile over desktop. 

What Does This Mean for Me?

If your website is not mobile responsive, you will be kept in the outdated index, Google have said themselves that the mobile index will stay more up to date and take priority over the desktop index.

How Do I Prevent This from Happening?

Go responsive. The best solution to this is to have a mobile responsive website, Google will see that your website works nicely with a mobile device and eventually begin to rank your website higher than those that are not responsive. Make sure that all of your relevant content is visible on the mobile device too. 

When Will This Happen?

As per usual, Google are cautious about release dates, however they have said that they are heavily testing in areas before they release it to a specific region. In their May hangout they have stated that there is no exact date, but due to the high number of mobile users it will definitely be coming in one form or another. 

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If you are thinking that it's going to take months of work to get selling online with a mobile friendly, e-Commerce website, we may be the answer to your problems! Our e-Commerce Essential solution provides a wide range of responsive templates and we can get you up and running in just one week. See our dedicated site for more information.

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Tom Jenkins
Tom Jenkins

Tom is one of the founding directors of Dynamics Consultants. He has worked on ERP / CRM systems since 1995, initially as an end user and later as a developer/consultant. Before founding Dynamics Consultants, Tom worked in a management role for a machinery importer / reseller, where his work included inventory management and purchase control, systems development, and IT project management.


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