Directions EMEA 2024
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E-Commerce Considerations You Should Think About:
#8 – Back-end Operations
Tom Jenkins
In a 10-week period, we will be releasing a 10 blog special about e-commerce. Previously, we talked about Payment Methods & Transaction fees and how different methods can be useful to have as an option. If you missed it, Click Here to read it.
Even though your website looks visually attractive, you need to make sure it’s not slow, clunky and there isn’t a lack of stock. This can make a huge impact whether your customers can and will buy from you and if they will return for future purchases.
Having the ability to aid two-way e-commerce integration between your back-end operations and your preferred e-commerce platform (e.g. Shopify, Magneto etc.), will conveniently allow for Live updates every minute of your inventory levels, orders, shipments, payments, product descriptions and other useful information. You only need to input the data/ information into your back-end operations, where it will be pushed online onto your site. This simplifies the process, making it quick & efficient.
In a competitive e-commerce market, it’s crucial that everything behind-the-scenes works in a fast and efficient manner. If your website often crashes or the JavaScript isn’t running properly, then this can lead to glitches occur with customers purchasing. Customers need to feel safe when spending money and if your website appears dodgy, they will avoid putting their details in.
The back-end of a website usually consists of a server, an application and a database. You may be overwhelmed with all this and worried that there is a lot to work on. Don’t worry, we have solutions that will help you!
In next week’s blog, information requirements are the main focus and how you should limit it.
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