E-Commerce Considerations – #4 Technical SEO

How is it ranking?

It doesn't matter how beautiful and easy to use your website is if no-one finds it. 

Technical SEO is as important as your content, but many e-commerce websites lack in the SEO department. This could be a reason why your website isn’t getting into SERPs (Search Engine Results Page) such as Google and Bing results.

Here some points you should consider with your SEO:

Duplicate Title Tags

If your business has a lot of products and/or services to offer, you may see that you have used the same keyword on a few of your items. Google negatively ranks duplicate content, so it is something to be avoided. One of the best ways to avoid this is to create a Title Tag Recipe that allows you to avoid this little mistake.

Look at what language your consumers are using and adapt it to that, so they can easily find your products. If you own a sports shop, you could have your Title Tag like this: Brand – Item – Colour, for example, “Adidas Men’s Track Pants Black” or “Wilson Tennis Bag Red”.

Slow Loading Speed

When you go on the internet, do you expect everything to load up quickly? Would you wait for a long time to see what’s on offer?

No? Then why would you expect your consumers to wait?

Competition is getting tougher and tougher and consumers want information immediately and will not wait for your website to load. According to Shopify, there could be a 7% decrease in conversion for only a 1-second delay in your loading page time! In fact, google has taken this into account in their algorithm, so if your site is slow, they will reduce your ranking.

To check your current loading speed, use Google’s PageSpeed Insights Tool. It will give Speed Time and indications on how to optimize your page to make it quicker.

In next week’s blog, we will focus on Digital Support and how having multiple channels of communication is good for you.