Directions EMEA 2024
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E-Commerce Considerations You Should Think About:
#10 – It’s all in the Customer Service
Tom Jenkins
This is the final edition of the 10-blog special about e-commerce. Previously, we talked about why you should limit the amount of information you require from a customer. If you missed it, Click Here to read it.
Consumers do expect Customer Service Online as well as Offline, so if your live chat is always unavailable, and the links are broken then a customer’s first impression can be associated with your brand. Impressions last especially when you’re trying to provide good customer service.
It is recommended for you to be known as a modern, responsive and friendly when providing customer service. A live chat is a really simple way of doing this because there is a personal connection between the consumer and your company, and you can also provide information instantly. If you’re constantly offline, then this can convey a representation that you’re not bothered to help.
Another option for Live Chat is to use Artificial Intelligent Chatbots/ Interactive Agents. This is a good way for customers to find what they want efficiently and 24 hours a day. Interactive Agents isn’t just for SEO in your website. Chat Apps have grown majorly in social media; this has led to businesses to have Chatbots on chat apps like Facebook messenger. This allows the user to get information 24/7 when people aren’t available to give an answer.
Facebook is actively encouraging businesses to create Chatbots for Messenger; meaning you’ve got a huge opportunity to bring you content, products and services directly to users on any platform.
If you’re interested in adding AI features to your website, check out our AI Blog Here.
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