Guus Krabbenborg
Today, digital transformation is a strategic topic for every company on the planet. Everybody knows examples of companies that have ignored the need to change. Or that started the change process too late. And where that led to. Of course, digital transformation has a lot to do with IT and software solutions. However, the question is if you simply can order digital transformation from the pricelist of your IT vendor.
The answer to this question is of course No! Digital transformation is not an article number on the pricelist of any vendor in today’s world. On the contrary, the change process that comes naturally with this transformation is dominated by the so called ‘human’ factors. Like the need for a vision on the future. Like trust and internal support. Clear communication about the goals and underlying strategies. Commitment of all parties involved. And exemplary behavior of the leaders.
Sure, IT solutions form an important part of a successful transformation process. But it’s impact is often overrated. It is safe to say that the contribution of your software solution is less than 50 percent of your total project success.
Here are some of the questions that you should ask yourself on board level before jumping into a digital transformation initiative:
Taking the time to discuss this kind of questions on board level before the project starts will certainly increase the probability of a successful outcome!
I will be one of the speakers at the customer event of Dynamics Consultants on Tuesday June 27th, 2023 in Southampton. I would be happy to take you to the world of tomorrow. And provide an inspiring but certainly also stimulating presentation about this important theme.
I would love for you to join us so we can learn from each other and benefit from it together.
I’m looking forward to meeting you soon!
Guus Krabbenborg
Choosing the right CRM system can make or break your growing business. You need a platform that scales with your team, connects your data, and helps you close more deals without draining your budget. Two names dominate the CRM market: Microsoft Dynamics 365 and Salesforce.
When your sales team operates without real-time visibility of stock levels, credit limits, or lead times, deals slow down and customer satisfaction suffers. Disconnected CRM and ERP systems force your teams to work in isolation, leading to double data entry, delayed quotations, and missed opportunities.
Growing a business in the UK requires tools that can keep pace with your ambitions. Microsoft Dynamics 365 CRM has become a leading choice for organisations that need more than basic customer management. It combines powerful customer relationship capabilities with the flexibility to adapt as your business evolves.