Jesse Lawrence
With the ever growing world of social media, it is very often difficult for businesses to see the benefit as any more than a billboard for product announcements. Social listening allows you to take the data available on social media platforms and turn them into real business insights, not only to engage with customers, but also to gain trends in the market place. For example, if you knew that there was an increase in popularity of a product, your purchasers would be able to manage stock accordingly.
Microsoft Social Listening
Microsoft provide this using Social CRM. Microsoft Social Engagement is a powerful CRM service that puts cutting edge tools in the hands of your sales, service and marketing teams. Connect on social media with customers, fans and critics to gain insight regarding how people really feel about your business.
Configure Microsoft Dynamics® NAV
The Microsoft ethos is that all of your business management tools should work seamlessly, and with Microsoft Dynamics NAV you can even set up social listening from within the application. This video shows you how to sign up for social listening, opening up a sign up page with the social listening URL and add it to the setup page in NAV.
Out of the box you can integrate with Items, Vendors and Customers.
You can then set up search topics against records in NAV, with keywords, languages etc, and the fact box shows the social listening details against that record. Sentiments detects whether comments are favourable or unfavourable.
Manufacturing operations management is a key factor in ensuring your business runs smoothly and efficiently. By focusing on process optimisation, you can enhance production efficiency and reduce waste. This not only boosts your bottom line but also makes your operations more sustainable in the long run.
Business Central 2025 Wave 1 is here, Get the latest features in our Dynamics 365 Update “what’s new” webinar from the business central experts
Technology has a reputation of negatively impacting the environment, but it can in fact be used as a tool to improve your business' sustainability credentials. By aligning your business software with green goals, you can reduce environmental impact and drive meaningful change. This approach not only benefits the planet but also enhances your company's reputation and operational efficiency.