Tom Jenkins
In this series, we are discussing the 10 main considerations for selling online with an e-Commerce webshop. Last time we talked about the importance of branding – in this blog we will discuss how important the customer experience is.
When creating your website, you need to make sure it is easy to navigate through and it’s efficient for the customer to find what they want.
Consider the user experience (UX) before building your website. This will help you understand the typical journey that a consumer will take and how you can create the best Information Architecture (IA) that makes it easy for consumers and encourages sales to increase. This should also be reflected by the website sitemap – if the sitemap is easy to understand, it is a good sign that the website is easy to navigate.
A sitemap shouldn’t be complex but can include all of the information that you need in it.
On Startups’ article, they talk about how you should set up an e-commerce site to beat the costs of setting up a high-street store. A customer would choose to go to a high-street store because they can be more certain that they can find out if something fits their need, for example, in clothes shops you can try the products on to see if they fit. If you can give this same (or alternative) experience to an online user, then you could save huge amounts of money by reducing the need for a physical store. As an example, an online fashion site, ASOS, has made it easier for customers to find the right sized products. They will look at what you have previously bought and as a result, provide you with a recommendation of what size you should get.
You can also tell them your height, weight and your preferred fit! It gives the shopper the confidence to make a purchase without having to worry about sending it back.
Having these services available on your e-commerce site will increase your digital presence with a reputation for making shopping efficient and easy for the user.
In next week’s blog, we will be discussing how important it is to have high-quality content, but you shouldn’t spend all your time on it.
After a recent visit to the Digital Manufacturing 2day event in Coventry and an insightful presentation by Lord Chris Holmes, I thought I would delve a bit deeper into the current AI regulation facing UK industry.
Choosing the right ERP system when moving on from Sage 50 can shape how efficiently your business grows and adapts. If you want advanced features, greater flexibility and easier integration with familiar Microsoft tools, Microsoft Dynamics 365 Business Central is often the stronger option compared to Sage 200. As real-time data insight, automation and scalability are now necessities and not luxuries, your ERP upgrade decision is more important than ever.
Generative AI continues to reshape how organisations operate and compete, delivering powerful tools that can drive efficiency and boost creativity. By using generative AI in your business, you can automate tasks, generate personalised customer service agents and unlock new insights to support better decision making.