Jesse Lawrence
In previous interviews for Manufacturing Matters we have discussed the UK focus on bespoke solutions rather than competing on a like-for-like basis. Phil Cutting says that Commercial Lighting Systems is no different; rather than competing with cheap Chinese supply they are focused on supplying customised manufactured products. Focused on improving the quality and energy consumption of lighting in the commercial industry, the company looks for alternative services to stay competitive, such as refurbishing existing lamps to modern technologies.
"We aren’t pile-it-high-and-sell-it-cheap merchants. We like to find out what the customer requirements are and tailor the product to them." Phil Cutting, Commercial Lighting Systems.
Choosing the right CRM system can make or break your growing business. You need a platform that scales with your team, connects your data, and helps you close more deals without draining your budget. Two names dominate the CRM market: Microsoft Dynamics 365 and Salesforce.
When your sales team operates without real-time visibility of stock levels, credit limits, or lead times, deals slow down and customer satisfaction suffers. Disconnected CRM and ERP systems force your teams to work in isolation, leading to double data entry, delayed quotations, and missed opportunities.
Growing a business in the UK requires tools that can keep pace with your ambitions. Microsoft Dynamics 365 CRM has become a leading choice for organisations that need more than basic customer management. It combines powerful customer relationship capabilities with the flexibility to adapt as your business evolves.